EXPERTISE
0-1 Focus.
Proven track record of bringing products from concept to successful launch. I excel at navigating the ambiguity of early-stage product development, defining clear roadmaps, and rallying cross-functional teams to deliver innovative solutions that meet market needs.
Bias for Action.
Consistently delivered measurable business outcomes through strategic product initiatives. Increased user engagement by 45%, reduced churn by 30%, and drove a 2.5x growth in revenue through data-driven optimizations and customer-centric feature development.
AI MVPs.
Keen ability to wireframe, research and build rapid AI prototypes to market test and validate customer needs. Combining user empathy with technical understanding to create intuitive interfaces that solve real problems while delighting users throughout their journey.
Active Clearance.
Passed all required U.S. government background checks, earning an ACTIVE clearance since 2024.
Data-Based.
From leveraging thousands of customer chats, to personally conducting user-interviews weekly, I rely on both quantitative and qualitative data to inform decision making for product teams. I prioritize discovery, validation and measurement at every stage.
Driving Outcomes.
I've consistently delivering measurable change—whether driving revenue growth (e.g., 196% annual increase at Sandboxx), improving production adoption rates, or overhauling processes to achieve faster deployment and higher retention, resulting in
TESTIMONIALS
Dallas Hartley
Senior Product Manager @ TrueML
October 13, 2023
If you're fortunate enough to work with Joe, as I was, you'll notice two things from him right away: he's dedicated to the craft of good product management, and he has an ability to connect with, unite and inspire a team under any circumstance. As a product leader, Joe has a strong intuition for prioritizing customer value and determining the right course of action for both the products he owns and the teams he leads. When the answer to a problem isn't clear, Joe will leverage data to reduce ambiguity and make informed decisions. Regardless of the task in front of him, though, you can count on Joe approaching it with dedication and humility, and you can expect it to drive results for the business' bottom line. Everyone needs a Joe on their team.
Alison Babb (McKinnie)
Product Marketing @ Sandboxx
2023
I enjoyed working closely with Joe on multiple products during our time together at Sandboxx. Most recently, Joe and I worked on a challenging, time sensitive project and Joe was responsible for communicating with a variety of stakeholders as well as overseeing the delivery of a complex product. Throughout the course of this project Joe was a leader to the Product and Engineering teams involved, ensuring clear communication, while meeting deadlines.
As a Product Marketer across multiple product lines, I appreciate Joe's ability to provide product context and make our roles feel cross functional together. This, along with Joe's ability to listen, be empathic and offer constructive feedback make him a great addition to any team. I feel fortunate to have worked with Joe, and learned countless best practices and product insights from him.
Sujit Poudel
Senior Engineer @ Meta
September 6, 2023
I worked daily with Joe in his capacity as our Product Lead for my team and his organizational skills, product intuitiveness and listening abilities were second to none. He was always representing the needs of the customer, while managing and balancing the ever evolving needs of the business. Joe was able to balance these constantly changing priorities in a way that made it look easy. I knew he was always refining our stories outside of our planning sessions and his ability to go the extra mile for the dev team really help drive his authentic approach to product. I had a great pleasure working with Joe, and I'd highly recommend Joe for senior and team-lead roles in product management. Joe would be an excellent asset to any team he is part of.
Taylor Guidon
Mobile at Sandboxx
August 20, 2023
I had the privilege of working closely with Joe when I served as the engineering lead and he was the product owner. When I first joined Sandboxx, my instincts immediately suggested that Joe possessed a great sense for product, and collaborating together would be a pleasure. Throughout our collaboration, Joe's contributions consistently enhanced customer satisfaction, driven by thorough data and research. This not only underscores Joe's capabilities and dedication but also highlights the value he brought to our business objectives.
Joe's unwavering commitment to prioritizing the customer was clear in every decision he made, resulting in impactful outcomes. Additionally, his positive demeanor greatly motivated our team. He played a pivotal role in bridging the gap between engineering and product, often exceeding expectations to ensure clear communication and mutual understanding. Working with Joe daily, he proved to be an invaluable partner. A notable experience was our collaboration on the Army's "Prep for Success Digital Engagement" program, where we embraced innovative approaches to ensure monthly delivery of key results for a new stakeholder.
I wholeheartedly endorse Joe for any endeavor he chooses to undertake.
PORTFOLIO
LifeTimer.me
Moment Calculator
A simple life or moment calculator designed to visually portray how many moments you have with someone over a period of time. This tool helps users understand and appreciate the finite nature of time and relationships.
- Built with modern web technologies for a responsive experience
- Intuitive interface for calculating and visualizing time
- Thoughtful design that encourages meaningful reflection
- Developed using AI prompt engineering techniques
TraceLayer
Blockchain Intelligence Tool
A prototype blockchain intelligence tool designed to evaluate and search across Bitcoin and Ethereum blockchains, integrating OSINT information. TraceLayer includes case-file management features to help investigators build successful legal cases.
- Cross-blockchain search capabilities
- OSINT data integration for comprehensive investigation
- Case management system for legal proceedings
- Data visualization for complex blockchain relationships
PoolPlannerPro
Pool Management Application
A prototype pool management application targeted at neighborhood pools that need member management, pool administration, and payment processing capabilities. PoolPlannerPro streamlines operations for community pools.
- Member management system with profiles and access control
- Administrative tools for pool managers and staff
- Integrated payment processing for membership fees
- Event scheduling and facility management
CERTIFICATIONS
Certified ScrumMaster®
Scrum Alliance Certified ScrumMaster® with 10 years of experience facilitating Scrum processes and helping teams deliver high-value products.
View Credential
Certified Scrum Product Owner®
Scrum Alliance Certified Scrum Product Owner® with 10 years of experience maximizing business value and managing product backlogs effectively.
View CredentialEXPERIENCE
Senior Product Manager, Navy GovCloud (COSMOS)
Strategic Business Systems, Inc., Remote, USA
July 2025 — Present
- Standardized meeting minutes, presentations, and update cadence in line with program management best practices, contributing to a five-year sustainment program renewal.
- Translated customer feedback into actionable priorities to reduce account-access churn, boosting successful sign-ups by 10%.
- Led feature planning and go-to-market delivery with NIWC-PAC (COSMOS Team) and engineering, enabling an end-of-fiscal-year changeover that reduced help-desk tickets by 80% and back-office workload by 75%.
- Leveraged rapid AI-driven prototyping tools to define scope and align COSMOS Team on new feature MVP, eliminating design and engineering workload during early development.
- Lead Agile and Kanban teams in all ceremonies, ensuring alignment, clarity and well-groomed maintenance of backlogs.
Senior Design Strategist, Team Lead
LINK, Remote, USA
May 2024 — Present
- Lead 4-member Agile Release Train team for U.S. Navy Digital Experience Management team using SAFe® 6.0 framework.
- Spearhead discovery, wireframing, and initial concept designs for SAFe® program rollout to 1,900+ PEO Digital employees.
- Created Navy team's first strategic product roadmap, aligning 8 teams' initiatives for senior leadership and end-users.
- Developed effective web and print copy, achieving 25% response rate within 48 hours, improving baseline metrics by 50%+.
- Managed client delivery relations, helping secure $2.4M contract renewal for FY2025.
- Responsible for team's monthly deliverables and billing, consistently meeting 99% of internal sales targets.
Director of Product Management
Sandboxx, Arlington, VA
April 2021 — September 2023
- Led and crafted annual product strategy and vision, utilizing trends from over 96k customer chats, micro surveys, 3,000+ NPS responses, over 50 personally-conducted user interviews and aggregate app store review data to align senior leadership and departments towards business outcomes and goals.
- Drafted clear, concise and impactful quarterly OKRs for Product unit, enabling an OKR success rate of 57%.
- Successfully hired two high performing Product Managers, evidenced by their ability to impact business units with a 5% increase in LTV over 90 days and a 27% adoption rate of a new product within 30 days of launch.
- Led and managed flagship Software Engineering team consisting of two back-end engineers (API and DevOps), two front end engineers (web), and two mobile engineers for iOS and Android platforms.
- Enhanced core product offering with additional products and services, resulting in a 26% increase in FY 2021 revenue ($12.4M).
- Owned continuous product discovery, resulting in 50+ user interviews annually, directly supporting a successful series C funding round of $10M.
- Created a comprehensive set of qualifications and hiring processes for the Product unit, maintaining rigorous standards with a 99% rejection rate.
Product Manager I
Sandboxx, Arlington, VA
March 2018 — April 2021
- Crafted Address Book feature that added new functionality while reducing technical debt, resulting in a 5% conversion lift and a 50% reduction in support chats.
- Enhanced flagship product offerings, introducing new products (Add-Ons at checkout) with 40-60% margins, resulting in 196% annual revenue increase in 2018-2019 ($4.2M), further enabling an additional 102% revenue growth for FY 2020 ($8.4M).
- Led and managed the entire Software Engineering team consisting of three backend engineers (API and DevOps), two front end engineers (web app), and 6 mobile engineers for iOS and Android platforms.
- Launched a new Add-On print product to the core checkout experience, resulting in a 138% product revenue increase in 30 days, ultimately accounting for 8% of aggregate revenue.
- Created a life cycle user-activity based email series that resulted in an average open rate of 42% to over 35,000 users weekly, improving retention by 5% annually.
- Crafted win-back campaigns, resulting in over 44% (over 250,000 users annually) converting to purchase within a two-day attribution window.
- Prioritized backlogs using RICE framework and solicited input from Design, Engineering, Finance and Operations, enabling transparency and a single source of truth for product initiatives and releases.
Director of Product Management
InGo, Arlington, VA
November 2015 — February 2018
- Leveraged over 250 surveys, NPS scores, and more than 800 support tickets to set product vision and roadmap annually, driving a data-led culture.
- Developed 15 standard operating procedures to improve product deployment time by 50% for internal team members.
- Created self serve best practices product implementation program, resulting in over 100 certified individuals, contributing to 80% renewal rate due to deployment best practices.
- Crafted 6 automated email customer journeys that retained a 55% average open rate.
- Devised a customer-onboarding intake form for B2B clients, resulting in a 200% increase in flagship product deployments in 30 days.
Director of Marketing
InGo, Arlington, VA
November 2014 — November 2015
- Devised on-boarding experience resulting in 200% increase of product shipped after one month.
- Implemented documentation protocol, decreasing product installation time by 25%.
- Invited as social media marketing expert and spoke as a panelist at industry flagship events.
- Crafted online certification training course producing 16 certified installers in 8 countries.
- Devised 5 lead funnels based on most-trafficked web pages, resulting in 190% lead increase YoY.
- Mentored sales staff and customer success teams resulting in 10% increase in YoY sales.
Marketing Analyst and Strategist
US Inspect, Inc., Chantilly, VA
April 2013 — November 2014
- Led UI and UX redesign efforts of a web-based scheduling tool based on 100+ surveys and internal stakeholder feedback.
- Crafted branding and redesign efforts for the flagship product (physical Inspection report) to over 40,000 customers.
- Created tactical marketing plans for new product initiatives as well as all print and digital collateral for all outbound campaigns.
EDUCATION
Bachelor of Sciences, Marketing
George Mason University, Fairfax, VA
2008
Business Management
University of Leicester, Leicester, United Kingdom
2007
Product Management Certificate
General Assembly, Washington, D.C.
2016
TOOLS & EXPERTISE
Project Management
- User story writing/tasking with Jira, Linear, and Azure DevOps
- SAFe® 6.0 framework implementation
- Agile Release Train management
- OKR development and tracking
- RICE prioritization framework
Design & UX
- Wireframing with Figma, Whimsical, Mural and Miro
- Maze rapid prototyping tool
- UI/UX design for web and mobile applications
- User research and interview methodologies
- Typeform, Sprig and Hotjar survey management
Analytics & Testing
- A/B testing with PostHog, Mixpanel and Firebase Remote Console
- Product analytics and dashboard setup
- Google Cloud Console backend management
- AppStore Mobile App Management
- Apple Developer Program & Google Play Console App Management
AI & Development
- AI prompt engineering for customer needs validation
- Bolt.new, Replit AI, Loveable.Dev expertise
- Cross-functional team leadership
CONTACT
Get In Touch
I'm always open to discussing product design work, agile coaching opportunities, or potential collaborations. Feel free to reach out through any of the channels below.